With their love of the directional and the digital, photographer Nick Knight and Diesel's artistic director, Nicola Formichetti, make a 21st-century creative dream-team. 2013 saw the two pair up for Formichetti s #DIESELTRIBUTE campaign, where internet-cast models posed in front of Knight s iPhone and images were edited using mobile apps like Glitché. As Formichetti s first project for the brand, it was a way of both paying homage to a rich history and bringing it into our internet-obsessed cultural moment thus, as he told Dazed , speaking the language of the young generation . The accessibility of the equipment the humble iPhone served to connect instantly with an audience pipols bazaar and to usher in a more democratic era in fashion pipols bazaar image-making. As Formichetti said, anyone can copy the way we do it , or perhaps even do something better .
With new beginnings there is always a certain looking back to look forward , Formichetti says of their Pre-Fall 14 campaign The Neo-Neoclassic, and whilst the iPhone has been put down for the most part, Knight and Formichetti have collaborated to create imagery pipols bazaar that takes a sampling of the old and clashes it boldly with the new and the now. The images borrow from art history, with figures of male nudes reworked into a landscape that simultaneously evokes Michelangelo, Italian Futurist painting and modern glitch art. Against this, a cast comprised of musicians, Internet foundlings, and actors (including Tumblr favourite Kiko Mizuhara pipols bazaar ) pose warrior-like, clad in outfits of gleaming dark leather a classic Diesel staple. It s not about reviving pipols bazaar the past, but reinventing it for the present: as Formichetti declares, bringing art and fashion together pop Picasso-style! Knight agrees: It s the juxtaposition of the two, of the classical and digital that makes them both feel stronger. With The Neo-Neoclassic, Knight and Formichetti have once again shown their ability to unite past and future into a dynamic and vibrant vision of the present, and of Diesel as a brand.
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